How is it different from other cleansers?
While most cleansers break down impurities with surfactants, micellar cleansers contain micelles, which work like tiny Pac-Mans that gobble up all the bad stuff. When applied to the skin, the micelles break open and grab onto anything that isn’t water or skin, like makeup, dirt, oil, etc, then close back up, trapping in the gunk and easily sweeping it all away when tissued off. Because micelles only bind to the bad stuff, leaving the surface of your skin intact, your skin won’t feel stripped or dried out. You also don’t risk a greasy-skin aftermath that some oil-based makeup removers might leave behind.
The secret glow factor.
Since micellar cleansers are so gentle, they actually boost your daily glow. Often, a dull complexion is the result of irritation and surface damage. So the gentler your cleansing routine, the less irritation you'll experience and the more radiant your skin will look.