Cult Classic

Moisture Surge

It’s the rock goddess of hydrators. Moisture Surge creates a veritable frenzy with its addictive texture and prodigious ability to hydrate.

Launched: 1988
The beauty breakthrough: Before K-Beauty and the world’s current obsession with gel-based skin care formulas was even a thing, Clinique founder Carol Phillips had the vision of Moisture Surge—a gel-cream hydrator that felt refreshingly lightweight, yet rivaled the moisturization powers of a rich cream. It instantly melts into skin, plumping up fine lines and creating a coveted dewy glow without any signs of stickiness. For decades now, Moisture Surge feel-it-to-believe-it moments have been happening at beauty counters, specialty stores, and in friends’ homes all over the world—emotions run high when stores run out of stock. 

The science behind the magic: More than just a great, addictive gel texture, today’s most recent Moisture Surge has been upgraded with a state-of-the-art 72-Hour Auto-Replenishing technology. Translation: It helps keep your skin hydrated even after washing your face, thanks to a kick of caffeine and activated aloe water that helps tap into water sources both inside and outside your skin, helping to continually circulate hydration through every single layer of your skin. This pink oasis also has two advanced forms of hyaluronic acid, which can hold up to 1,000 times its weight in water. The result? Moisture Surge instantly makes skin look plump and dewy. You know the look of glowy skin that’s so pretty it inspires compliments from strangers? It’s that sort of dewy.

Rave review: “I had used Moisture Surge years ago and then got distracted trying what I thought would be new and “better” products—big mistake. When I tried it again I realized this was exactly what my dry, parched skin needed. My skin looked so healthy and dewy. I almost didn’t want to put any makeup over it!” - indigoduchesse

 

Must-know application tips: Thanks to the weightlessness of this mega moisturizer, it can be applied under or over makeup—which is a game changer for that end-of-day refresh. In fact, there are these 7 Genius Ways To Use Moisture Surge you should read up on.

Cool fact: The newest formula, Moisture Surge 72-Hour Auto-Replenishing Hydrator helps your skin maintain moisture despite environmental fluctuations in temperature and humidity—an ideal year-round choice for today’s hard-to-predict weather forecasts.

Meet the family: We love to layer on hydration. Good thing Moisture Surge also comes in an Overnight Mask, Intense Skin Fortifying Hydrator, CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30, Hydrating Supercharged Concentrate, Hydrating Lotion, and Face Spray Thirsty Skin Relief.

Words: Alix Light Perez | Photos: erin & erica