Clinique was born out of a 1968 article in Vogue that asked: "Can Great Skin be Created?". Our answer then and now — yes, great skin can be created—and you've come to the right place. It starts with sticking to an effective and consistent skincare routine that works. We think simplicity is best, as in Clinique's iconic three-step routine.
Whether you're new to skincare or just want to brush up on the basics, we're here to help you figure out the right skincare routine steps — and with products that are allergy tested and free of fragrance.
Read on to learn more about what goes into healthy-looking skin, our most efficient order of a skincare routine, and why certain steps are non-negotiable.
What makes skin healthy looking?
1. Hydration to promote comfortable skin
2. Strong support structure for skin that feels smoother and firmer
3. Strong barrier to help maintain moisture balance
4. Even, consistent cell turnover for a smooth texture and radiant appearance
5. Even-looking skin tone
The key to a great skincare routine? Consistency. As a Clinique Guiding Dermatologist once said, “Daily skincare pays off. And over time, your skin is going to look healthier."
Unfortunately, a few things can stand in the way of having healthy-looking skin. Debris and oil on the surface of your skin can contribute to excess oiliness. Dead skin cells just love to clog up your pores. And, of course, not having enough hydration can be a real roadblock too.
Our best skincare routine for healthy-looking skin

1. Start with cleansing.

2. Exfoliate daily for radiant, smooth-looking skin.

For instant customization, we offer a few different kinds of exfoliators specific to your Skin Type:
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Dry skin: Clarifying Lotion 1 is a mild exfoliating lotion that gently sweep away dry flakes, pollution, and grime.
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Dry-combination skin: Clarifying Lotion 2 is gentle exfoliating lotion that works to clear excess flakes.
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Combination-oily skin: Clarifying Lotion 3 is an exfoliating lotion for combination-oily skin, which easily sweeps away dulling flakes and excess oil for smoother, clearer-looking, cleaner-feeling skin.
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Oily skin: Clarifying Lotion 4 is the answer for oily skin. This exfoliating lotion is designed for oily skin. It simply sweeps away excess oil that can clog pores and lead to breakouts.

3. Add in moisture.

One last (non-negotiable) thing


