Introducing
the Clinique Co-Lab.
The Clinique Co-Lab was created to foster honest, brave dialogues,
champion inclusivity and lead by example to create change. As a historic
brand, it has been our mission to create a platform for future-facing
conversation in the beauty industry. So, we gathered 51 pioneering voices
across the country to discuss the future of beauty.
Introducing
the Clinique Co-Lab.
The Clinique Co-Lab was created to foster honest, brave dialogues,
champion inclusivity and lead by example to create change. As a historic
brand, it has been our mission to create a platform for future-facing
conversation in the beauty industry. So, we gathered 51 pioneering voices
across the country to discuss the future of beauty.
Meet the Co-Laborators.

51 people* – representing each state in the U.S. – participated in this project. Comprised of passionate, enthusiastic voices – this is a collective of everyday visionaries who embrace and welcome progress. Click the image above to learn more about each individual.

*Paid participants.

The Co-Lab diaries.
These films were shot and directed by Rikki Wright, in partnership with
members of the Co-Lab and Clinique. Each represents a moment of
authentic, transparent reflection and a vision for the future.
The Co-Lab diaries.
These films were shot and directed by Rikki Wright, in partnership with
members of the Co-Lab and Clinique. Each represents a moment of
authentic, transparent reflection and a vision for the future.
Watch the Co-Lab diaries.
When was the last time you deeply looked at yourself?
What is beauty, to you?
How could you commit to adding 1% more beauty to your life?
When do you feel most beautiful?
How have the world's ever-changing standards of beauty impacted you?
What does the beauty industry need to ask in 2022 that can lead to meaningful and revolutionary change?
Our promise to you.
Clinique began when a conversation between a visionary dermatologist and a
brilliant beauty editor revolutionized the way we think about skincare – proof that
conversation can change the world. We hope to continue that conversation with
you, our consumers. Looking forward, we will continue to partner with industry
experts to help move our brand into the future.
Our promise to you.
Clinique began when a conversation between a visionary dermatologist and a
brilliant beauty editor revolutionized the way we think about skincare – proof that
conversation can change the world. We hope to continue that conversation with
you, our consumers. Looking forward, we will continue to partner with industry
experts to help move our brand into the future.
Where do we go from here?
Our latest brand work reflects our desire to listen, learn and evolve. We believe that beauty standards must be inclusive and ever-changing to reflect real consumers. We also know that we still have a long way to go, so we have hired a diverse cast of models, photographers, directors, stylists, hair & makeup artists, and editors – spanning race, age, and gender to help us make great work.
ULTA at Target
We arrived in Target with a bold new campaign that highlights diversity in skin tones, ethnicities, body types, special needs, and speaks to relevant products.
Targeted Consumer Research
We are investing in consumer and clinical research on all types of skin. Our new Even Better Interrupter™ campaign is an honest conversation with women of color about their skincare needs, backed by clinical studies.
The Clinique leaders.
Michelle Freyre
Global Brand President, Clinique
Rikki Wright
Documentarian
Tamika Abaka-Wood
Strategist, B+A
Beth Guastella
GM, Clinique North America