
Dramatically Different Moisturizing Lotion
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Clinique Story
Dramatically Different Moisturizing Lotion
Dramatically Different moisturizing Lotion was Clinique’s first-ever moisturizer and has been the foundation of great skin ever since. It’s a genius. Here’s why.
Developed by a dermatologist. Fragrance free. Legendary. Dramatically Different Moisturizing Lotion has been the foundation of great skin for decades. It was Clinique’s first-ever moisturizer, and it keeps its standing today as one of the best-selling moisturizers in the world. It’s a genius. Here’s why.
Launched: 1968
Beauty breakthrough:
So, what was dramatically different about Clinique’s first moisturizer? At the time, beauty counters were filled with rich creams brimming with fragrance—decadent and beautiful, but heavy and not right for every skin type. Clinique’s founding dermatologist, Dr. Norman Orentreich, understood that customized hydration was critical to healthy skin, as was a formula that wouldn’t clog your pores, feel greasy or cause any irritation. After years of research, Dramatically Different Moisturizing Lotion was the first of its kind. It provided just-right hydration for different skin types. It instantly melted into your skin. It gave your skin a healthy glow. It was 100% fragrance free and allergy tested. Yes, it was—and still is—dramatically different.
