Timeless, cool, chic: the matte lip. Seriously, don’t shy away from it. This look takes no more effort than other makeup. It’s foolproof, yet appears as if you have real skills…that is, as long as you use the right lipstick. Many traditional matte formulas, being un-glossy by design, can dry out your lips, enhancing the appearance of unsightly cracks, flakes and lip lines. Not good. Enter this high-tech user-friendly game changer: Clinique Pop Matte Lip Colour + Primer, a new creamy, yet lightweight, formula that provides a smooth suede-like matte finish. The secret: a built-in primer that seals moisture into your lips, preventing any dry-out drama. Smart, right? Whether you want to go for high-impact color or subtle shades of nude, here’s a little more know-how on how to master this fall's most-wanted matte lip in just 3 steps. It’s pretty easy.